I was just handed a folder containing a Newsweek story about Laura Day, a single mom from Manhattan who consults with software corporations, hedge fund managers, Hollywood producers and top attorneys.
She doesn't have any special training. She's a professional intuitive.
Day is one of a small but expanding cadre of corporate psychic consultants—the professionalized face of an occupation better known for hokey headscarves and crystal balls. Rebranded as "intuitionists" or "mentalists"—terms more palatable to mainstream America—psychic advisers in recent years have been crossing over into the world of legitimate business, where they are used by decision makers in law, finance and entertainment looking for an edge in a down economy.
and
Today she trains members of the Harvard Business School Network of Women Alumnae to use their sixth sense. In one of the Harvard group's monthly sessions, recalls participant Karen Page, the women were asked to intuit the mystery item in a brown paper bag. Without touching or sniffing it, they came up with "yellow," "sour" and "fruit" for what turned out to be a lemon. She's also advised celebrities such as Jennifer Aniston and Demi Moore. Working entirely by referral, Day says she has earned more than $10 million in the past 15 years.
Good lord, says I.
How can *I* do this?
What kind of marketing plan does one need to make this work? |
