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You know, I'm glad that when endless Doctor Who spin-off products were released, you chaps were right in the vanguard slagging off their crass commercialism.
Basically, the answer to the question why is that, although it might be mind-boggling, Torchwood did well in the ratings. People watched it, and the BBC clearly believes that it can use the Torchwood brand to launch other products which may sell, thus supplementing its earnings. This is called sweating your assets. Torchwood's popularity, and the intellectual property of the characters and setting, are BBC assets, which it is currently seeking to exploit. Just as the popularity of Doctor Who has led to the sale of books, CDs, action figures, sonic screwdrivers and the like, Torchwood is now being developed as a brand, with associated merchandise. |
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