|Well, it's interesting. I recall there was a conflict resolution specialist who used to insist on having negotiations in her home so that antagonists were constantly reminded that the stakes were personal and domestic rather than boardroom-clean. This looks like an acknowledgement of that sort of spatial/semiotic kinda thing. On the other hand, as you say, it's also marketing, and that makes me grumpy. |
But... the most important thing is that I don't know whether he's got the juice. If he has policies, he's in better shape than the last lot. If not, he's dust. If his policies are intelligent (he recently said there are no simple answers to complex problems... buzzwordy but true) he's in better shape than the last lot. If they're half-arsed, he's dust. His stand (if it is one) on aviation and tax is interesting. It will probably make Labour follow suit... or not... we'll see.
The thing is, this is presentation. Now he needs something to present. Plus, you know - Tory. Not a big trust vibe going on. Not all the washing up liquid in the world will change that.