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| And just in case Haus and Museum haven't made it clear to you yet any fashion theorist would tell you that you went wrong when you started to think "chav" is about far more than a matter of taste in dress etc. I'm afraid that in no uncertain terms you are wrong. Chav is a descriptor for people who dress in specific styles, it's a northern word for townie and has no meaning beyond that. Chav is more in line with Hebdige than Marx, a sub-cultural (and imposed) rather than class description and it's a shame that people are trying to apply it in different ways since it makes the word rather nastier. You can't apply a word for a style of dress to people's class background because the first thing that happens is that a series of mistakes are made, the word is applied for people who don't dress in that way, suddenly chav means working class and it's semantic value is completely re-written but because it was an imposed word you carry the negative connotations over. Chav becomes a word that means you are bad and dress badly because you are from a different strata of the British class system. Well thanks but that seems like a fucking bad idea to me. |
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